4 Pillars

by mikeoneil on January 30, 2012 · 0 comments

in Networking

4 Pillars Presentation

1. Consulting Services

Integrated Alliances takes great strides to focus on critical path presentation and learning from the very first step. Initializing our services generates the user a template. Deals with company approved language reps will use, and how to optimize their profiles for Linkedin. IA will do an assessment and inventory of web properties , LI assets, who’s involved and who isn’t. Utilizing an org chart  to create a baseline of company involvement and efficiency. Getting users set up in system, as well as periodic drip informational campaign for the “Average Joe” lessons.

2. Launch Event

IA will host a launch event specifically optimized for the organization it is used for. This can range in services as simple as a webinar, virtual presentation, all the way to a physical speaking presentation for all employees involved.

The nature of the launch is to give a more intimate, live walkthrough of how the IAU works. Additionally, it will be a catalyst to spark interest and enthusiasm for the program.

Whether at a conference, a localized event, or otherwise.  Attencdance encouraged, not required, meant specically to create fervor for program.

 

3. The Program

The IAU program is an exclusive, proprietary learning tool that will facilitate the personalized instruction. The IAU is completely virtual, systematic, and will replicate the same results a physical learning center would provide. The university allows the end user to receive the learning in segmented doses, keeping allowances for productive work time available.  Catered to sales reps, it is on demand, intended to be available however and whereever they learn best.  Whether this be video, text, or demo, the approach appeals to every learning style.  Is available for customer-specific training material.

The program itself is optimized to be completed in 4, 6 weeks ,or 12 week segments.  It is available for up to a year for employees that either weren’t present at launch, or wish to engage in the advanced learning modules. The scope of the system is customized to only include data releveant to learning, with additional non-essential modules available following completeion of 4 track learning.

 

4. Support

The IAU program will carry with it an amount of support on the back end, thus ensuring quality control for the product throughout. This will also be provided through a modicum of channels: live chat, email, and phone support where necessary.

Tier-1 support: End user.

Tier-2: Rep of the company, or the user has been screened.

 

Can be addressed real time, or can be handled inividually.

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Visit us at Rock The World Media!

by loriruff on January 25, 2012 · 1 comment

in LinkedIn

Those who have been following our work since 2006 know that Mike and I have gone through several iterations in the way we present ourselves and our body of work.

What we have found in this new online social world, is that focus is a key to success, however, covering the bases of interest that your followers want is also important.  We’ve been working diligently to provide the best content for everyone’s most pressing interest.

We’ve searched for a way to deliver the best content in an efficient manner that is easily absorbed by our readers and put into action and that still allows us to focus!

Rather than maintain a blog on each of our sites, we decided to combine all our blogs into one with links that lead you to the most relevant content while giving you access to related topics.

Click the navigation button above “Visit our blog”, to visit our sister site www.RockTheWorldMedia.com blog. You will be directed right to the How to Use LinkedIn for Business category. Feel free to peruse the other social media  topics as well.  You will find the historical record there as well as we continue to port relevant content to the most relevant categories to bring our body of work to one location that can be easily searched and accessed.

We’d love your comments below to let us know if what we’re doing is serving you well or if you have other suggestions about how to make this most relevant for you. Or feel free to send us a note to training@integratedalliances.com.

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LinkedIn Tweets, or do they?

by loriruff on January 24, 2012 · 0 comments

in LinkedIn,Twitter

 

Things change in the online space, in the social media space. I like the way LinkedIn tests things with part of their community (about 10%) then they roll it out to more (about 30%) to test the scalability and finally roll new features out to the entire population of 135+ million users. Sometimes though things don’t work as planned or the novelty wears off.

For example, their Tweets application, which allows you to show the Twitter stream of a selected account on your profile, and allows you to use other great features like finding the Twitter accounts of your connections and reading the Twitter stream of your connections on your home page. I really liked it because it allowed me to interact via Twitter directly with my LinkedIn connections. I added people I followed inside of LinkedIn to my Twitter list “LinkedIn Users” (https://twitter.com/#!/list/loriruff/linkedin-users) so I could track with their conversations when we engage each other on LinkedIn. It made for a very synergistic environment.

Alas, today I received a message from LinkedIn:

Dear Lori,

At LinkedIn, we want to provide a simple and efficient experience for members like you. So from time to time, we take a look at our set of features to evaluate how they’re being used by our members. Part of this process sometimes means we decide to eliminate a feature, so we can better invest those resources in building more great LinkedIn products.

Recently, it was decided that the Tweets application, a LinkedIn feature that you’ve used at some point, will no longer be supported as of January 31, 2012. Starting on that date, you will no longer be able to post recent tweets in a module on your profile or view recent tweets in a separate module on the home page. However, you can still display tweets on your profile by binding your Twitter and LinkedIn accounts and then tweeting with an #in hashtag.

Thank you for your continued support of LinkedIn. If you have additional questions please visit our Help Center.

Even though it made it convenient for me to view my selected Twitter stream from within LinkedIn, I have Twitter (http://www.twitter.com/loriruff) and Hootsuite (http://www.hootsuite.com) open all the time so it’s not really a big loss. The upside is, as LinkedIn said in their message they “can better invest those resources in building more great LinkedIn products.”

Soon after I received the initial email from LinkedIn I received this follow up :

Dear Lori,

Earlier, you may have received a message from us about our Tweets Application. We could have done a much better job communicating about this change, so we want to clarify what this may mean to you:

1. We are not eliminating the ability to send updates between your Twitter and LinkedIn accounts. You can still go to your Settings page and choose to send either all tweets or only tweets with a #in hashtag to your LinkedIn status updates. It’s up to you. Again, tweets imported from Twitter into the LinkedIn network updates stream will not be

 affected.

If you haven’t yet joined your Twitter and LinkedIn accounts, here’s how you do it.

2. At the end of January, we will not be supporting the standalone Tweets Application on LinkedIn (see image), that displays tweets from everyone you follow on Twitter on your LinkedIn homepage. As of January 31st, this module will no longer be available.

If you have any additional questions, please visit our Help Center.

Thanks, 
LinkedIn

So while they are not completely cutting out the Twitter – LinkedIn connection, they are modifying how they implement it. The question I’ll pose to my readers then is what have you trimmed back on lately that will allow you to focus on more productive areas of your life? Not a bad lesson…

Rock On!

Original Post

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Profile pictures are so important on LinkedIn, and the rest of social media. As the LinkedIn Rockstars, we tell people frequently to use a quality picture to help attract people to click through the profile. We have even heard it described that taking a headshot is the digital equivalent of looking someone in the eyes.

Lori,

I love your posts. I have recently started using social media. I find myself asking “Where have I been?”

Would you recomend a professional picture or a more working candid?

Thanks,

[name]

—-

I actually love the shot you have but would love to see it cropped in a bit to get rid of some of the background, which is a bit distracting. Otherwise, a great shot on a white background is brilliant for LinkedIn!

Lori

Hope that helps with your own profile development! Rock On!

 

Original Post

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