In my daily social media activity, I get introduced to a lot of cool technologies and applications. I don’t have the bandwidth to test most of them and have even less time to actually adopt many. It really depends on whether: It satisfies an unmet need that I or my audience has It is genuinely [...]


In my 20 years in technology sales, my single biggest “time sucker” was trying to get a prospect on the phone. I was knocking my head against the wall much of the day, just trying to START the engagement process. Since then, this problem has only gotten worse as buyers erect more and more roadblocks [...]


At Integrated Alliances, we had a weekly discussion about professionals. Yes… PROFESSIONALS using LinkedIn contact emails by subscribing them to their newsletters. The day after Lori mentioned what was going on with her colleagues. I experienced the same incident with another sender. I am not going to name names. But I was pretty ticked off. [...]


Is social selling a fad? by @LoriRuff

by Lori Ruff on September 23, 2014 · 0 comments

in Social Selling

Is social selling a fad or here to stay? I was talking recently with social sales expert and rockstar team member, Julio Viskovich about the impact of social sales on the opportunity for a company to really move the needle on revenue and bottom line profits. Viskovich referred me to the August 2013 study by [...]


LinkedIn Targeting: Honing Your Crowd and Finding that Verse by @seansullivan110

September 16, 2014

Concerts rock! Why do we love concerts? Well there is a few reasons why. We love jamming out to our favorite songs. We love the experience. At Integrated Alliances, we love how concerts relate to our company’s goals. Rockstars know exactly whom their fans are. They point at them during the concert. They serenade. The [...]

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Simple and logical #iPhone6 features I want to see by @mikeoneilrocks

August 30, 2014

It’s that time of year again where Apple makes its annual update to the iPhone product line. Notice that I said “product line” instead of just “iPhone 6”. That’s an important distinction. The date is Sept 9 and there are 2 new iPhone models coming out. There are some other rumored items as well, but [...]

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Social Selling with The Eagles – Already Gone by @mikeoneilrocks

August 22, 2014

Social Selling is about many things. But first and foremost it is about getting attention and keeping their interest – what people see and read. It is about relationship building and this article deals with the start of many of those relationships. Sorry to say this, but your profile might be killing business prospects and [...]

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Social Selling with The Eagles – One Of These Nights by @mikeoneilrocks

August 1, 2014

You’ve heard this, or something like it before. I need to improve my LinkedIn profile and I’ll get to it “One of These Nights.” It is on a list of “somedays” that we all have that probably also includes exercising more, eating better or cleaning out the basement. If you are going to begin social [...]

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#SocialSelling with The Eagles – Pretty Maids All In A Row by @mikeoneilrocks

July 22, 2014

When its only you that you have to be concerned about, life can be pretty simple (like one cat). Make it a team effort and all bets are off. Chances are your team is not “pretty maids all in a row” on LinkedIn but it CAN be. That brings us to the topic of marketing, [...]

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4 Twitter Strategies to Tweet like a Bird; not a Robot by @seansullivan110

June 13, 2014

This post will share 4 Twitter Strategies to Tweet like a Bird; not a Robot. Over the past month, I found new ways to engage with people online. I have taken a personal challenge to  creatively implement and execute a strategies on my social media profiles. I do not want to bore you with talking [...]

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How I learned what I didn’t know I already knew about #Facebook from @HotLou by @LinkedInDiva

June 5, 2014

The question in the crowded room was “Why is Hot Lou called ‘Hot Lou’?” …until he opened his mouth and started describing how he (with a college degree in computer science and math) made thousands of Facebook pages incredibly successful through learning how to engage people and then scale. Yes, ‘Hot Lou’ is the mastermind [...]

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The LinkedIn Profile Header – How to Improve Your Look

June 4, 2014

Integrated Alliances has the specific detail you need to take advantage this new LinkedIn profile header.  Everything you need to know including the size and specific dimensions are below. I saw this coming and I bet many of you did as well. What is good for one social media platform is good for them all [...]

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