How to use LinkedIn Company Pages…
advice for admins and followers!
LinkedIn often unveils new features that they just expect people to find. And sometimes, when we find them, it’s a “Wow! That’s cool!”
Tuesday, June 19, LinkedIn announced that it is allowing companies to Target Status Updates to their followers. This is a powerful addition to the targeted Products/Services offering that is now available on Company Pages.
But Wait! There’s More!
When you look at your LinkedIn Company Page… well, any LinkedIn Company Page (that have Products/Services listed), you might notice a new feature “Insights”. This is a feature not announced on their blog, but should be! With Insights, when a company page has Followers and Products/Services, you have the ability to see certain, well, insights. Here’s what you’ll find:
- Your network includes # Company X connections – of course the # should be replaced with the actual number of YOUR connections at the company
- “People also viewed” – the continued infiltration of the great Amazon idea, this will show you other companies that viewers of the Company page also viewed.
- New Titles and Departures – if applicable
- Your personal connection graph at the Company X
- The number of Followers – notice this is in blue, which means you can click on it to see the list of Followers, even if it’s not your company!
- A graphic describing who and how you are connected at the company
- Before Company X, employees worked at … After Company X employees went to…
- Where employees of Company X call home
- Most Common skills of Company X (if anyone at the company lists Skills in their profile)
- Most recommended at Company X
What about for your own company?
Well, you get the insights too, but there’s a whole other tab just for you: Follower Statistics! WOW. Let’s discuss this.
First, near the top you have a grid you can see follower statistics (over the last 7 days except Total Followers):
- Total Followers
- New Followers
- Number of company updates you’ve posted and the increase or decrease (change) from the previous period
- Total impressions, engagement and change over the previous period
- Average Impressions per Update and change over the previous period
- Update Engagement and change over the previous period
Nice! Now… keeping reading and scroll down the page because you get into the charts and graphs, including detailed metrics on:
- Company Update Engagement (including a forward/back button to see previous periods)
- Follower Demographics (with appropriate sub tabs by Seniority, Industry, Function, Region, Company Since, and Employee)
- Company Update Impressions (including a forward/back button to see previous periods)
- Recent Followers (with a link to see more)
- Members Following (total followers with a forward/back button to see previous periods)
- New Followers (again, with a forward/back button to see previous periods)
I call that COOL for people who want to measure the Return on their social media Investment.