Starting today, more LinkedIn users will begin seeing this new user interface featuring a Black Navigation Bar at the top. There are no real “How To” LinkedIn instructions needed since its pretty logical and the change just moves some things on the Home page around for the most part. The intention is to make the user interface simpler in an environment that is becoming more complex, with elements like network updates and your own status update.
We saw this several weeks ago and it looks like it’s now beyond the initial trial to a scale test. Not all of the original changes make it into the mainstream. See a previously tested LinkedIn Profile User Interface change that has not been released.
Monday, TechCrunch announced the new update had been confirmed. Read the story here.
This change causes untold problems for people with recorded training materials and books (we have both). Our 40 lesson LinkedIn Sales Training program has embedded LinkedIn video demonstrations in it. Fortunately, it looks like it will have minimal impact. We learned this in v1.0 of our “Rock The World with your Online Presence“ LinkedIn Profile SEO book as well. Just as we were sending our original manuscript to the publisher, there was a last minute user interface change. We were lucky with the timing: had it come one day later, we’d have had an obsolete book before it even went to press!
We have 2 close friends that also wrote and released Twitter Books just to find that the Twitter Interface changed BIG TIME and now not just the screen shots but every “how-to” in the book comes into question.
TIP – cut your screenshots as tight as possible so things that change elsewhere don’t affect you as much. We cut the images for our own books tighter and have been telling others to do the same as well.
Here’s the new LinkedIn Home Page. If you, like my partner, Lori Ruff, don’t have this yet, don’t worry. It’s coming.