To be able to take full advantage of LinkedIn you need to take full advantage of the companies available on the platform. Company Pages allow businesses to promote their products and services, receive recommendations, offer status updates , and show who works for the business and is on LinkedIn; and each of these pages and sub-pages can include links to company pages. A great way to stay on top of all this information is to follow the company. When you are looking for companies to follow, there are three main ways to search for them.
The first method is straightforward. On the top right hand corner, the search box allows you to start typing, and will show you companies and groups, even if the category you are searching for says ‘people’. Or, instead of leaving the category as ‘people’, select companies and view only the companies that match the keywords you have put in.
The second method is to find Company Pages when looking at an individual profile. If the person is properly attached to the Company Page, you will see a small icon beside the company name. If you point your mouse on the icon or company name, a hover card will appear with basic information about the company. Click on it to visit the Company Page.
The final method is a bit harder to find until you know its there, but it offers more options. Towards the middle of your page, at the top, there is a tab labeled ‘companies’. Under this tab you have the option to ‘search companies’. When you search for companies using this method, you also have the choice to search by name, keyword, or industry, which is great if you are not exactly sure of the name of the company you are looking for. It is also a reminder for those building the company profiles that keywords are important to include as well. It can be great publicity to come up high in LinkedIn searches for your keyword or industry!
Remember to check out more of our lessons from the new Integrated Alliances U on RockLinkedIn.com!