“New FTC Rules for Social Media!” posted by Go-To-Market Strategies based in Seattle, WA
provides a good summary of the new rules that go into effect December 1. Essentially, it requires transparency in an industry that purports to be transparent. There are many bloggers and tweeters that promote products and services for which they are an affiliate. The new rules require disclosure of that fact. You also have to be able to back up your claims and “speak from actual experience” so you need to not just RT (Re-Tweet) or copy/paste, but believe what you are telling your friends and followers.
The incentive… a potential $11,000 fine.
Here’s the full article… http://www.gtms-inc.com/tip_FTC-socialmedia.htm. Be sure to Digg it and give them credit for alerting us to the change.
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