What’s the best strategy to get a high Twitter following such as yours?
Watch your tongue - The most important time to look at what you post is BEFORE you hit “Submit”! I’m guilty of it as many people are, but think about the fire storms one stupid or out of line or misunderstood comment can make. People have been fired, humiliated out of office, and their reputation trashed by ONE bad tweet. Why? If you say or do something so totally inappropriate once, you’re likely thinking it enough for the truth to slip out. Don’t ruin the success you’ve built by posting without thinking things through.
Know when to speak and when to stay silent - If you innocently offend someone, apologize. If someone steps on you, speak up politely – after all, perhaps they didn’t “think before submit. We all make honest mistakes. Now we all get to make them in public. If someone publicly attacks you, refute them then leave it alone. The more attention you give it, the more attention it will gain. Want proof? Go ahead, Google search a topic. You’ll find LinkedIn, Facebook, YouTube and, yes, Twitter profiles and posts in the search results. Social media shows up because it gets the traffic. You want something to show up higher on search results? give it more traffic. The more you argue with a loose cannon the more damage is done. It’s hard. I know. It’s happened to us. But you will do well to LEAVE IT ALONE!
Finally, Keep it Real - We’re all human. So don’t try to impress anyone. Instead focus on what you love and are interested in. Talk about the things you know. Read about the things you don’t. Don’t try to be coy or cute or anything other than who you are and you’ll have more success faster than by trying to pretend to be someone better than you are.
Me? I’m no one special. But I speak from my heart. I encourage people when I need to be encouraged. I text about football when it’s in season and sometimes when its not. I answer questions and call out #GreatContent I find. I promote people I admire and ignore people I don’t. And by being just who I am, people who appreciate the real me find me and follow me and engage with me… many become my friends.
So, do you have anything to add? If so, please share it here and let’s all work together to make a more fun and valuable environment for everyone.