How To Optimize Video Marketing On All Social Platforms by @skeletontweet

by Andy Havard on March 6, 2013 · 2 comments

in Durable,Networking,Social Media,Video

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[Editor's Note: This is a guest post and video by Andy Havard of Skeleton Productions]


YouTube is not only a great video platform to host your content, but it’s status as a video ‘sharing’ site makes it one of the most popular platforms for online users to engage with video content.

Socializing on YouTube is always a win-win situation. Commenting, Video Responding, Messaging and Liking/Disliking other users content encourages those other users to interact with you, your YouTube
Channel and your YouTube video content. By doing this you can start to enjoy an increased viewership for your Internet videos, and a raised social profile on this particular social media platform.

For those of you with a few pennies in your back pocket you can make use of YouTube’s Promoted Videos feature, which works on a very similar basis to Google Ad Words. This particular tool allows your videos to appear more frequently in certain search results, helping to grow your contents viewership even further.


Whilst Facebook allows you to upload your video content you should aim to make YouTube your videos only upload point for social media marketing. This means you can use other social media websites like Facebook to rack up more likes and more YouTube activity rather than splitting up your audience on various social media.

Your plan of attack on Facebook should be to post your video in your status, share it with Friends interested in the same niche as you (never spam uninterested users with your content, that’s a big no-no), post it in relevant Groups and Pages and try to encourage users to Subscribe to your content. The new Subscribe function Facebook has introduced is a great way to keep Friends, thought leaders and interested users up to date with your video content.


LinkedIn has and always will be business as usual. Sometimes it’s a place to engage in that slightly social after work mentality, but more often than not it’s a place for B2B social media buffs to interact with one an another, and chat about their work.

With that in mind, you wouldn’t think LinkedIn is really the place to try and market a video right? Well you’d be surprised. LinkedIn is full of Groups and Discussions that could be relevant to your videos topic or subject area. You’ll rarely be able to throw out a sales pitch on LinkedIn, but you can try to evoke feedback, thoughts and discussions around your video content. Just like on Facebook, only try and share your content with individuals and Groups relevant to your video, spamming is never the answer.

It’s worth bearing in mind that LinkedIn allows you to post status updates for a reason. There’s no reason why you can’t attach your video to a status update once in a while too.


Twitter is a hard social media to crack. That pesky bird doesn’t allow much in the way of thumbnails and no matter how much you try to shorten a link on or Hoot Suite it still looks vastly uninteresting to the Following masses. The difficult nature of cracking Twitter is why so often many Internet marketers throw automated posts (typically sent from more ‘prosperous’ social media platforms) at their disinterested Followers.

The key to marketing a video on Twitter is to become an engaging user. Just like on every other social media you need to put the effort in. Build relationships through personalized @’s and Direct Messages to your Followers, become a Follower of interest in their Twitter feed and maybe even make the occasional thought provoking ReTweet of their work for good measure. Once your Followers get to know you and become familiar with you they will pay far more attention to your Twitter activity and interact with it accordingly.


Google+ is still a relatively new edition to Internet marketers social media marketing arsenal and ultimately it offers the same marketing approaches as Facebook, but with a lot more power at its core.

You’ve got your standard social media marketing abilities such as status updates, messages, likes in the shape of +1’s, friend-ing, sharing etc, but with one very clever addition – sector specific marketing opportunities.

You may know them as ‘Circles’, but what Google has created here is the ability to create specific audience lists for you to cater towards. This basically means that you can steer the marketing of your video towards any specific group you have on your profile. If it’s users interested in your niche you can ask their thoughts, if it’s potential clients you can send them a bit of sales copy or if its business contacts you can aim to encourage a discussion in and around the subject of your video.

Author: Andy Havard (1 Posts)

Andy Havard is a Marketing Executive at Skeleton Productions, a UK based corporate video production company. Skeleton Productions]

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