I’ve had lots of messages from subscribers and followers about the recent decline in my “daily blogging” and I’ve sent them each back a message something like this:

“Thanks so much for your loyalty to our blog and resources… just wait till you see what we’ve been up to!“

As we were preparing to schedule and begin writing our second book, Mike had a bright idea. (Aren’t they all?) He said: “Let’s do an introduction to social media for LinkedIn users!”Rock the World with Social Media Book Cover

Brilliant. As we traveled the previous six months, more and more business people would ask us how they could make the move to other platforms; what they needed to know; where they should start.

Mike was right. And several adivsors we talked to about the idea asked us how fast we could get a manuscript ready.

That was mid-February.  By mid-August we submitted our completed manuscript to the publisher.  It now goes to the line editor, interior layout designer and finally, after a proof copy passes muster with us, it will go to the printer who will have 20 days to turn around the initial order.

So, mid-October will see Mike and I at the publisher’s digs signing thousands of first edition copies to fulfill pre-order sales before they ship for delivery by November first.

Here are some of the cool components coming:

First, since we’re social media folks, into crowd-sourcing, we thought reaching out to our friends and peers in the industry would be an appropriate thing to do. So we used the very social media platforms we discuss in the book to create it.

Next, we asked some of our best clients to share with us their favorite tips and tricks and tools that they learned from us or others. We included all of those in the book.

Finally, we wrapped what could be text of a typical business book in the music of fictitious characters, the classic rockers Pink and Floyd who, throughout the pages, shed light for you on the Dark Side of the Moon.

Take a peek at our home page and the publisher’s page for more information. Watch our Extras page as we complete development and upload additional resources to complement the first and second books in the Rock The WorldTM series. And below, leave a comment. Let us know what you think, share ideas on marketing the book, and ask questions. We appreciate your input and will respond quickly.

Visit www.RockTheWorld2.com for details or to pre-order your signed, first edition copies!

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