LinkedIn modified its Groups function recently and it has created quite a stir from those that are paying attention. Did you notice?
So, what’s the big deal one might ask? I will cover the changes and what they mean for you in a series of posts so that you can absorb them one at a time.
This round we will deal with member data.
LinkedIn Group Managers have for a long time had the ability to expert their group member data into a CVS (Excel) file for use outside of LinkedIn. Group Managers can no longer do this in the latest LinkedIn release.
LinkedIn added a group send capability for Group Managers and it looks like a great thing at first glance. We have been asking for this for a long, loing time.
Initially, it had everyone jumping up and down for joy when LinkedIn added the Group Send capability (for Group Managers). Look a little deeper and it isn’t so rosy. A Group Manager can only send ONE communication per week and it is only through LinkedIn. Furthermore, Group Managers can no longer see the E-Mail addresses of their members (unless they are direct tier 1 connections of course).
I am teaching a class (Webinar) on April 2 covering LinkedIn Groups and will be sharing parts of what I know here on the blog. It is for people that want to create and/or manage a LinkedIn Group.
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