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I was so excited when I saw “How I built LinkedIn by Reid Hoffman, page 82” on the cover of this month’s Inc. Magazine. LinkedIn’s CEO, Reid Hoffman, (whom I have met personally) is rightfully considered by many to be the ultimate visionary in social media. He lives at ground zero of the social media movement – the San Francisco Bay Area – and is one of social media’s top angel investor.
What a lot of people don’t know is that he was an early investor in some of the most commonly known social media platforms including Facebook.
So, excited to read what Reid had to say about LinkedIn (a social media platform I have devoted the past 6 years of my life to sharing with others), I went straight to page 82. There was a picture of Reid – not at work, but in a pretty autumn scene with leaves a fallin’ in the background.
I’d liked to have seen him in action, on his iPhone, or in some cool hybrid car – but no worries. I knew the article would have some great insider information from the CEO of LinkedIn. Some cool stories about its inception, some insights into his frustrations and celebrations. I read on and on – and on and on – and it wasn’t until the very end of the article that LinkedIn even came up as a topic of conversation. LinkedIn is first introduced on paragraph #13 and ends at paragraph #16, where it just ends.
What the….!
This article is less than 20% about LinkedIn and 80% about what happened prior. Reid is a very interesting guy, but this is supposed to be an article about “How I Build LinkedIn”. I guess somebody else will have to write that story.
