Scott “Social Media” Allen is a 25-year veteran technology entrepreneur, executive and consultant. He’s coauthor of “The Virtual Handshake: Opening Doors and Closing Deals Online“, the first book on the business use of social media, and “The Emergence of The Relationship Economy“. He enjoys working with entrepreneurs and serves on the advisory board of several start ups.
Scott and Mike have a long relationship and Scott’s early work, in book and speaking form, were major inspirations for Mike taking the Integrated Alliances to the next level. Lori has been a fan since Mike introduced Scott’s work to her in 2008. Scott contributed content to the our second Rock The Worldtm book to the Strategies Section. After chatting with Lori via skype for several hours about the project and other social media goings-on, he graciously provided an article for reprint that you will find extremely relevant and useful. Want a preview?
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