Business Presentation Topics

Mike O’Neil & Lori Ruff, two of the industry’s foremost authorities on LinkedIn & Social Media, have authored two Rock The World™ Social Media books. They are the executive management team of Integrated Alliances and have delivered over 500 addresses, trainings and webinars on these and other Social Media and Social Networking related topics. They are focused yet versatile.

In a Nutshell, Mike says: “We speak & train on LinkedIn & Social Media and provide training and education through our Rock The World™ books, videos, radio show and even TV. Our Rock & Roll style really is authentic. You’ll find it helps audiences learn and it inspires them into action.”

See their Speaker Bios at www.IntegratedAlliances.com/Speakers
Interested in Corporate Training? Contact Us.

Mike and Lori have delivered these topics (as well as others) to audiences from 20 to 1,800 attendees. Mike & Lori are notorious travelers and will present their speaking & training services almost anywhere. When travel does not make sense, Mike & Lori deliver the message via webinar or via recording. Limited and white label licensing is available.

Business Applications for LinkedIn and Social Media

  • Great for a general business or industry targeted audience.
  • LinkedIn is the business tool, Social Media is personal or for fun, what happens when they cross paths?
  • How sales professionals are finding, engaging and closing brand new customers.
  • How recruiters are finding candidates that bring in big money quickly.
  • How executives are forging an image of their company in the new on-line business world.

Creating Your Online Presence with Social Media

  • Great for a general business audience.
  • What a profile is and why it is so important
  • How to create profiles that attract business
  • Porting your brand to Social Media
  • Maintain a common image and brand across Social Media platforms
  • The individual vs. the company presence

Design and Build Your Professional Reputation Online

  • Great for a general business audience.
  • Messaging options and strategies
  • Discover how you stack up, your “baseline”
  • Identifying your target customers
  • Creating Social Media optimized language
  • Calls to action, where to send traffic
  • The individual vs. the company voice
  • Measurement of results

Making LinkedIn Make Sense

  • Great for a general business audience.
  • Material can be applied to nearly any role, profession or business group
  • Identification of the key issues the audience is experiencing
  • How to identify the ideal contact
  • Strategies for engaging prospects, partners
  • Time management and engaging outside help

Social Media Strategies

  • Great for a general business audience.
  • Material can be applied to nearly any role, profession or business group
  • Identification of the key issues the audience is experiencing
  • Identify the platforms to be implemented
  • Defining the ideal contact
  • Strategies for engaging prospects, partners, end customers
  • Cross-platform content and communications strategies
  • Time management and engaging outside help

Social Media Strategies for Technology and Telecom Professionals

  • Suited to both vendors and end-users.
  • Overview of the Tech-Telecom industry from a Social Media perspective
  • LinkedIn vs. Social Media is really Sales vs. Marketing
  • Sales teams and LinkedIn
  • Marketing you and your services
  • What about engineers, developers, admin.?
  • The Social Network vs. the physical network
  • Time management

Retain and Grow Your Association Membership

  • Best suited to those that run membership or list-based organizations.
  • How Social Media can create incentives to join or renew
  • Creating a sense of community with Social Media
  • Create and manage a content schedule
  • Promoting events using Social Media
  • Knowing when to engage help with Social Media

Grow Your Business with Old and New Customers

  • Great for an audience comprised of sales-related professionals.
  • Mining customer data from your company database
  • The power of combining company data with LinkedIn data
  • Unearth new projects and prospects from old customers
  • Extract brand new prospects by industry, location, title
  • LinkedIn as an offensive and a defensive weapon

Find and Court Partners to Sell For You

  • Suited to companies and groups that have external business relationships.
  • Agents, Affiliates, Channel partners represent your products
  • Technology partners provide complimentary services.
  • Who are the right partners to target?
  • The power of KEYWORDS in finding partners
  • Team selling with the help of LinkedIn and Social Media
  • Company events and Social Media
  • Working conferences and conventions with the help of Social Media

The Crystal Ball: Trends in Social Media

  • Suited to a general business audience.
  • Facebook takes over the business world with its business and productivity applications
  • B2C2B – Targeting corporate clients through the individual
  • Hail 1995 – how Microsoft’s Windows and Office may have foreshadowed the future of Social Media
  • WAV goodbye to the MP3 and compressed music
  • Location-based services – when WHERE you are matters ONLINE
  • Mergers and acquisitions – e.g., BigName acquires facebook, releases FB Office Suite, FB phone, consumer market expansion
  • Technology breakthroughs change things – e.g., low cost gigabit HD video phone, Pbs of storage.
  • The day comes when you don’t have a PC or a laptop!

Social Media Concerns for Executives

  • Suited to an executive business audience (Director Level and above).
  • Taking an internal look at your company through a Social Media and Internet lens
  • Who in your company uses Social Media now and why
  • Arming the sales force with Social Media weapons
  • Turning your marketing team loose on Social Media
  • Helping recruiting and HR get more from LinkedIn and Social Media
  • Where changes will happen and what executives can do to prepare
  • Playing defense – Responding through Social Media when a problem arises

Can Privacy be protected in the Day of Social Media

  • Suited to a general business audience.
  • How private are you right now?
  • The things you can affect vs. the things you can’t
  • Social Media platforms and Privacy
  • Why facebook seems to be the big issue
  • Things you can do to maintain or control your online privacy
  • How to respond if something happens


Ready to book The LinkedIn Rockstars for your event? Contact us now.

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